Who’s Xiaomi and what telephones and gadgets does it promote?

Who’s Xiaomi and what telephones and gadgets does it promote?

(-) – Xiaomi launched within the UK in 2018 a part of an enlargement throughout extra areas of the globe, making inroads into Europe across the identical time.

The corporate will probably be acquainted to many know-how followers, one in all a lot of Chinese language corporations trying to problem the established manufacturers like Samsung, and fill the sneakers of the declining Huawei – particularly in smartphones.

However who’s Xiaomi, what telephones does it supply and do you have to be excited?

How do you say “Xiaomi”?

Xiaomi – 小米 – actually means inexperienced millet or little rice, a staple of the Chinese language weight-reduction plan. The phrase Xiaomi is definitely the Anglicised model of the Chinese language, Xiaomi tells us.

The marginally awkward factor is phonically “X” is normally “ex” or “zee” in English, and it is neither of these sounds, it is a “sh” as an alternative. 

The best technique to strategy it’s to interrupt the phrase down into Xiao-mi. The “mi” half it straightforward, it’s like “me”, so we are able to neglect that.

Xiao is just like the “present” half within the phrase “bathe” (not like present as in Broadway). It is the central sound that causes the issue – like “ow, I’ve hit my thumb”.

Put the 2 elements collectively and you’ve got Xiaomi – Shh-ow-mi.

Who’s Xiaomi?

Xiaomi is a Chinese language firm based in 2010 that might take into account itself to be a software program firm. Primarily based in Beijing, the corporate was based by billionaire and entrepreneur Lei Jun, having beforehand been CEO of Kingsoft, a software program big, behind purposes like WPS Workplace.

One in every of Xiaomi’s early ventures was MIUI, ROM software program for Android telephones, at a time when Android wasn’t completely shopper pleasant. The corporate constructed its popularity and gained followers in smartphones with common updates and a community-based strategy, with software program very a lot on the coronary heart of issues. MIUI nonetheless runs on most Xiaomi telephones.

The corporate now presents a full vary of smartphones for which it’s best identified, but in addition presents a wider ecosystem of gadgets. Most of the Xiaomi branded gadgets are made by third events, however Xiaomi invests and helps in these third-party corporations to convey these merchandise to market.

One of many founding ideas of Xiaomi is that good know-how should not value you some huge cash and the corporate pledges to not make greater than 5 per cent revenue on {hardware} gross sales, which regularly means actually aggressive costs.

What different smartphone manufacturers is Xiaomi behind?

There’s much more to Xiaomi’s telephones that simply Xiaomi. Xiaomi, regardless of being a extra inexpensive model than many, has a funds model, known as Redmi. The “mi” right here ties these manufacturers collectively.

Xiaomi can also be behind the Black Shark gaming model, providing highly-competitive gaming telephones.

Pocophone is one other Xiaomi model, with Pocophone being pitched because the cellphone for cellphone lovers – fewer fashions, however targetting the vital particulars.

What telephones does Xiaomi supply within the UK?

Xiaomi telephones are broadly accessible within the UK, promoting direct by Mi.com the place the corporate usually hosts gross sales for these trying to purchase SIM free, in addition to by mainstream retailers like Amazon.co.uk and different cellphone shops.

Xiaomi gadgets are additionally accessible from Three and Vodafone on contract.

Xiaomi telephones

Xiaomi cellphone numbers typically displays the 12 months they had been launched in, however the launch of telephones is not the identical throughout all areas, so there’ll usually be one mannequin accessible in India or mainland Europe that is not within the UK, in addition to completely different designations and specs in several territories. 

Usually talking, this is how the years and numbers match up, supplying you with an thought of how latest fashions are:

  • Mi 11 household – 2021
  • Mi 10 household – 2020
  • Mi 9 household – 2019
  • Mi 8 household – 2018


Inside these households there are many completely different fashions: Mi 11 Lite, Mi 11, Mi 11 Professional, Mi 11 Extremely positioning fashions in several slots and costs, normally adopted up T fashions later within the 12 months.

That can usually imply that you’ve a cellphone just like the 2020 Mi 10T Professional that is pretty shut in spec and efficiency to 2021 fashions, however nonetheless broadly accessible and at aggressive costs


Redmi telephones

Redmi telephones typically observe the discharge Xiaomi branded telephones, usually with quite a few variants with a devision into Redmi and Redmi Observe, the Observe usually being barely extra highly effective and common, whereas nonetheless being inexpensive.

Once more, the numbers observe the years these telephones had been (principally) launched:

  • Redmi 10 – 2021
  • Redmi 9 – 2020
  • Redmi 8 – 2019

Once more there are T fashions that seem later within the 12 months, which may cross over into the next 12 months providing nice worth for cash.



To confuse issues additional, some fashions launched in some areas will seem branded as Pocophone in different areas – the Redmi K40 in China launched because the Poco F3 in different areas, for instance, however they often follow the form of specs that clients need – like Qualcomm Snapdragon {hardware}, for instance, reasonably than MediaTek.


Black Shark

Black Shark is a devoted gaming cellphone model and is far easier than different Xiaomi manufacturers – as a result of there are a lot fewer fashions. That is as a result of there’s typically one mannequin, with the 2021 mannequin being the Black Shark 4 and the 2020 mannequin being the Black Shark 3.


What different gadgets do Xiaomi supply?

Xiaomi presents every thing from baggage to health trackers, with the Mi Good Band and Mi Watch being common.


As we mentioned, many gadgets come from the broader ecosystem, reasonably than being manufactured by Xiaomi themselves, however they follow the identical precept of providing good worth for cash, whereas having grown from Xiaomi’s funding within the firm.

That features manufacturers equivalent to Roborock, who make common robotic vacuum cleaners.


Writing by Chris Corridor.

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