91mobiles Smartphone Purchaser Insights Survey 2021: a abstract

91mobiles Smartphone Purchaser Insights Survey 2021: a abstract

The 91mobiles Smartphone Purchaser Insights Survey is your window into the amazingly dynamic and extremely aggressive Indian smartphone business. Over the previous few weeks, we’ve been revealing insights that present how possession patterns are at present and might be sooner or later, how model loyalties are shifting, and the way individuals determine on a brand new smartphone whereas shopping for.

The total report is embedded under for reference. We even have extra factors pertaining to how individuals favor shopping for telephones under, however earlier than we get into that, we’ll provide you with a fast recap of the insights we’ve revealed to date.


Possession patterns

    • When it comes to present possession share, Samsung is on the prime at present with a share of twenty-two.8 %. The Korean model is adopted intently by Xiaomi, with a share of 21.5 %. Subsequent up is Realme, with a share of 10.8 % as per survey information, adopted by Vivo, OnePlus, Apple and OPPO. 
    • After evaluating this yr’s information towards final yr’s, it’s evident that Apple is exhibiting an enormous leap pf 140 %, transferring from an possession share of two.9 % to 7 % this yr. The model’s robust product lineup possible is a significant factor for this progress.

  • Samsung’s possession share has additionally grown marginally, growing to 22.8 % from 21.3 % final yr. Samsung has historically been the one full-spectrum smartphone model in India and its aggressive stance throughout its completely different lineups appears to have borne fruit. A number of the Samsung gadgets that stand out greater than others embrace the likes of the Galaxy S10 Lite, Word 10 Lite, and S20 FE.
  • Different manufacturers which have proven a leap in possession share embrace OPPO, OnePlus, and POCO.
  • The manufacturers which have proven a decline in possession share as in comparison with final yr embrace Motorola, ASUS and Nokia. Even Xiaomi appears to have dropped marginally, transferring from 23.4 % final yr to an possession share of 21.5 % this yr, as per the survey information.

Smartphone manufacturers individuals need to purchase subsequent

  • Coming to the manufacturers individuals need to purchase subsequent, Samsung seems on prime once more, with 22.8 % respondents saying they’d purchase a Samsung telephone each time they improve their smartphones subsequent. That is adopted by Xiaomi (15.8 %), OnePlus (15.4 %), Realme (12.7 %) and Apple (12.2 %).

  • Apple and OnePlus are seeing the most important leap in model desire from 2020. Nearly 6 % respondents stated they need to purchase Apple iPhones final yr, however that quantity has elevated to over 12 % this yr. Equally, OnePlus is exhibiting a leap of three.5 % in model desire. 
  • The manufacturers which have proven a drop in model desire are Nokia, Samsung, and Vivo. The largest drop right here has been logged by Realme (a decline of three.6 %), and Xiaomi (a decline of 4.1 %). To reiterate, these figures symbolize the quantity of people that stated they need to purchase smartphones fro these manufacturers in 2020, in comparison with the identical quantity this yr. 

Model loyalty 

  • Apple tops the model loyalty record with 75 % of its present customers saying they’d purchase one other iPhone each time they improve subsequent.
  • Subsequent up is OnePlus, with 67 % customers voting in its favour. That’s adopted by Samsung with 59 %, Realme with 52 %, Xiaomi with 46 %, and POCO with 40 % votes. 

  • Evaluating these figures with the information from final yr, it’s obvious that Apple’s model loyalty has moved up this yr by 13 %, representing the most important leap amongst all of the manufacturers. The opposite manufacturers which might be exhibiting a leap in model loyalty are Motorola and OPPO.
  • Alternatively, manufacturers which might be exhibiting a decline in model loyalty this yr as in comparison with 2020 are Nokia, Realme, Xiaomi and Vivo. 

How individuals determine on a brand new smartphone

  • As is clear from the survey figures, plainly nearly 50 % customers change their telephone each 2 years. One other 27 % accomplish that inside 1 to 2 years. 
  • These insights clarify, to some extent, why 5G telephones have gotten more and more well-liked regardless of the non-existence of 5G networks within the nation. The truth is, nearly 90 % customers are planning to purchase 5G-capable smartphones once they replace their present handsets. 
  • 64 % individuals search on gadget web sites(like 91mobiles) or YouTube whereas deciding upon a brand new smartphone mannequin to purchase. Nearly 15 % test e-commerce websites like Amazon.
  • Nearly 11 % customers stated they go to offline shops whereas in search of info on a brand new smartphone, whereas one other 10 % depend on recommendation from pals or household. 

  • Smartphone efficiency has emerged as an important side for individuals whereas shopping for a brand new each day driver, with nearly 55 % customers voting for this explicit side. Model title issues to 14.5 % respondents, whereas the identical numbers offers probably the most emphasis to digicam capabilities. 
  • For evaluating the efficiency of a brand new telephone earlier than shopping for, nearly 1 in 2 customers think about processor model (Qualcomm, MediaTek and so on), as most vital. 26 % customers voted in favour of RAM capability, whereas 18.4 % selected processor clock pace as an important side for evaluating a telephone’s efficiency. 8 % respondents selected benchmark scores.

  • Whereas evaluating the digicam efficiency of a brand new smartphone, nearly 33 % customers selected digicam decision as an important side. 21.5 % voted for AI options and software program capabilities, whereas nearly 21 % selected video capabilities as an important side. About 9 % voted for the variety of rear cameras current on the gadget, whereas an equal quantity stated aperture is an important side. Because it turned out, simply 6.4 % voted for selfie capabilities, indicating it won’t be as vital a facet because it’s considered. 

How individuals favor to buy a brand new smartphone

Now that we’ve summarised the insights lined beforehand, it’s time now to have a look at information primarily based on how individuals favor to buy new smartphones.

As one of many first factors on this part, it’s clear {that a} important chunk (nearly 84 %) of respondents are planning to purchase a brand new telephone inside this yr.

Subsequent, a transparent pattern that has been noticeable over time has additionally been corroborated by our latest survey, and pertains to how Indians are transferring up the worth chain so far as smartphones are involved. 30 % individuals at present personal smartphones priced above Rs 20k, primarily based on survey information, up from 26 % final yr. A big chunk (nearly 51 %), use telephones priced between Rs 10k and Rs 20k. The truth is, nearly 90 % individuals are contemplating shopping for 5G-enabled smartphones once they improve their handsets subsequent, which is one other information level that signifies how Indians are transferring up the worth chain. Regardless of 5G telephones getting more and more extra reasonably priced, this quantity signifies {that a} bigger share of individuals will go for pricier gadgets going ahead, as one would want succesful, highly effective gadgets to unlock the actual potential of 5G. 

We even have insights associated to how individuals favor to pay for his or her new smartphones. Whereas a bit of over 57 % would favor to pay the complete quantity upfront, nearly 40 % would go for EMIs. Out this, about 24 % would favor taking the EMI route by their financial institution or credit score/debit playing cards, a bit of over 14 % stated they might use companies like Bajaj Finserve or ZestMoney for a similar.

The truth is, our information additionally exhibits that individuals aged between 25 and 44 usually tend to purchase a brand new telephone utilizing EMIs.This is applicable to each card-based, in addition to careless EMI transactions. On condition that this age group consists of younger executives and dealing people, presumably with a better urge for food for threat… this perception doesn’t actually come as an enormous shock. 

Nevertheless, what does come throughout as fairly fascinating is the information on the variety of individuals prepared to pay further for purchasing prolonged guarantee for his or her handsets. As per our survey, this determine stands at nearly 35 %, which is a good chunk. This, regardless of being instructed that prolonged guarantee would value roughly 5-7 % of the telephone’s value. It’s fascinating as a result of, in a approach, it additionally exhibits how Indians are transferring up the worth chain, as not many would need to purchase prolonged guarantee for reasonably priced gadgets. Demographic information round this level says that individuals aged under 34 years usually tend to purchase prolonged guarantee for his or her telephones as in comparison with older age teams. Equally, girls usually tend to go for this, as in comparison with males. 

One other information level we’ve relating to the acquisition behaviour of Indian smartphone customers is that on improve packages. Fairly a number of smartphone manufacturers have begun providing varied sorts of improve packages, that often come throughout as win-win for the businesses in addition to the consumers. On one hand, it permits consumers to improve their telephones at decrease costs, whereas the businesses get to retain customers inside the fold. 

That wraps up the factors from the 91mobiles Smartphone Purchaser Insights Survey 2021. Hold an eye fixed out for extra such insights, coming quickly. 

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